Workmen’s has a simple strategy for working on your advertising. The same stuff applies even if you don’t hire us. The “you get” of this plan: Direct control of your advertising results. Instead of relying on market research and paid placements, this plan is an acknowledgment that much of the advertising industry delivers unclear results. The muddy market of unsure marketing results is actually a great opportunity for Small Business. Our strategy for your business  is about you taking control of your own publishing in your own market and learning to respond to your market quickly. The result is a cost advantage over larger competitors while delivering a better quality response to real prospective customers. Read the rest of this entry »