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 Don't get frustrated--Hire Us. We can help. |
Frustrated?You are completely right to feel that. It is hard to:
DIY is a great idea… until it isn’t. We’ve spent 5 years working with very new ideas and we’ve learned how to get mistakes out of your way. |
Workmen’s has a simple strategy for working on your advertising. The same stuff applies even if you don’t hire us. What you get from our plan: Direct control of your advertising results. Instead of relying on market research and paid placements, this plan acknowledges that much of the advertising industry delivers unclear results. YES, it is time for you to start making and using your own marketing materials. The muddy market of unsure marketing results is actually a great opportunity for Small Business. Our strategy for your business is about you taking control of your own publishing in your own market and learning to respond to your market quickly. The result is a cost advantage over larger competitors while delivering a better quality response to real prospective customers.
- Focus on using the lowest cost methods first. Your first “Advertisement” should be a website. You MUST include all of the information about your business.
- Almost everything about your website can be “Free” but do not use free hosting or “Free” listings. The price you pay for that “Free” is your time–and it’s built to promote their business, not yours. You do need to own your own hosting but there are excellent free tools for publishing. Hosting here. WordPress here.
- You should have an Edit Button (and probably training). WordPress on your company’s own hosting account is the way to go. We have been working with WordPress since 2005 and it has never failed us.
- In the beginning, just start by supplying complete information–don’t sweat anything else. Informational Advertising attracts the search engines and that is how people find you.
- Grow the resources IN Your Business: skills, tools, and confidence–including your employees, software, co-op methods, results tracking. Just grab the resources and bring them into your business.
- Improve your Ad Placement through practice with your website’s real world results. How many people that see a link to your site actually click that link?
- Improve your Ad Messages through practice with your website’s real world results. How many people that visit your site actually buy something.
- Now that you know how to see results, you can think over ways to improve your placements and messages by learning some of the advanced topics of marketing your business. What kind of aspirational customers are a fit for you? Which market segments should you speak to?
- Congratulate yourself and your staff for succeeding in taking control of your advertising.
- Now take what you have learned and create other low cost kinds of advertising: Facebook, Youtube, maybe print, direct mail, TV, Radio… once you get the hang of it, it’s kind of like shampooing. Lather, rise, repeat. Lather rinse repeat.
Yes, absolutely–this is exactly how Workmen’s helps clients.
… and our prices start at only $99.