If you want your advertising to deliver real results, someone on your team has to bring together the right skills so that you don’t leave any of the needed work out of your plan. There are three skill categories required to make a website perform as advertising. If you hired 3 people, their job titles would be: Marketer, Programmer, Designer.
Many Skills. One Professional. Hard Work.
The Workmen’s Advertising solution to getting you a great result while keeping your cost down is to have a single person skilled in all 3 areas work directly with you. While all of our people have broad skills in the areas your project needs, we also have a team working on your project in the background. Don’t worry–you don’t have to project manage our group. One person will work directly with you–and that person works as part of a team in the background. Our team works together to supplement and grow the skills of all of our individuals. We take care of each other so that we can take care of your business using ALL the necessary skills.
Need Mad Skills? We got ‘em! Workmen’s people have great skills in all 3 areas, not just one.
Marketing/Advertising. The Story. The person who does this job understands the “how-to” of saying the right things in the right order so that advertising creates sales results. It’s a combination of knowing some psychology, understanding industry practices, strategic planning–and WRITING. A common ‘technique’ for Workmen’s is to use informational advertising to attract visitors from the search engines, then let prospects use your website navigation to find the right information specific to their concerns.
Design/Creative. The Look. The person doing this job creates the imagery that contains, supplements and improves the sequence and presentation of your information. This is a critical function because human brains process imagery much more quickly than words–and you need to make your advertising easy for your customer’s BRAINS!
Technology/Programming. Publishing Control. The person who does this job understands the “how-to” of using tech to deliver the work of those other two categories. Also, programmers work on the part of your advertising that is best suited to work with the search engine’s databases to bring real visitors to your website.